[SF] Enterprise GTM — Financial Services

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At Charcoal, we’re building the next generation of automation: software that takes on the messy, multi-step work that still runs the world.

We’re obsessed with high-stakes operations — where correctness matters, every exception has a reason, and “it usually works” isn’t good enough. Banks, lenders, and asset managers still run their most critical processes on spreadsheets and swivel-chair handoffs — and they know exactly what that risk is costing them.

We’re looking for people who:

Sell with urgency and conviction
Care about the customer’s actual operating reality, not just the contract
Are hungry to define a category at the earliest stage of a company

Our Culture

Life’s work**:** the best work of our careers so far—work we’ll be proud of for a decade, shaped by obsession with the details, a willingness to do hard things, and end-to-end ownership.

Everyone at Charcoal is here to do our life’s work. We’re a small team of low-ego, high-output individuals who value directness, strong opinions loosely held, and momentum.

We’re also fun people 😊

What You’ll Do

Own the full enterprise sales cycle in Financial Services, from first conversation to signed contract
Run deep discovery into prospects’ highest-stakes, most expensive manual workflows
Build champions across operations, IT, and engineering — and get to the economic buyer
Partner with FDEs to run evaluations and proof-of-concept automations that close
Sell into banks, lenders, and asset managers while navigating security, compliance, and procurement with confidence

Traits That Thrive at Charcoal

High Ownership - Ability to tackle ambiguity and take ownership of large, undefined problems
Obsession – A deep obsession with the customer, product, and the details.
Direct, accountable communication – Values clarity, speed, and ownership in communication
Low ego & relentless ownership – Takes full responsibility and follows through without excuses

Your Qualifications

N years of B2B software sales - we care about slope & output, not YOE
Track record closing meaningful deals at an early-stage or high-growth company
Fluency with AI and automation products - and the judgment to know when a deal is real
Experience selling into financial services or fintech (nice-to-have)

Our Benefits

Salary: $200k – $250k
Equity: 1–3%
Medical, dental, and vision insurance
Company-wide annual off-site
High ownership, high trust, and fast career progression alongside world-class partners
In-person culture with deep commitment to excellence

To apply, email [email protected] with your application. We look forward to hearing from you!